18 Jul 09 Internet Marketing – Quick Tips
Finishing up my series of articles on Internet Marketing, I’m going to cover the hype around internet marketing these days, the result being tons and tons of articles and guides on internet marketing which you are too lazy, busy or muddled to read through. So, here is the shortest guide to help your business pick up with the help of internet marketing. Ten short and sweet sentences that will change your life (at least your internet marketing campaigns!) for sure.
1. No black hat search engine optimization techniques, stick to white hat SEO techniques if you want to be in the search engines’ good books.
2. Use emails to your advantage. Creating and maintaining email lists could seem tedious and fruitless initially but with time you’ll learn that you have more business and publicity coming your way through these lists than you had expected. And the most important thing about bulk emails…do not ever spam! That’s a killer. The lesser and better emails you inundate your contacts with, the more valued and read your mails will be.
3. If you have a large base of products or services and aren’t too hung up about sharing a small percentage of the profit, then you might initiate an affiliate marketing program. Signing up with biggies like amazon and ebay is also a good idea if you only want associates and reseller campaigns.
4. Signup with a good web analytics program. Most of the good ones are free. This will help you analyze what’s happening with your website and your internet marketing campaign down to the last customer’s geographic location.
5. Signup with a Search Engine Marketing or Search Engine Optimization program. These folks will help you identify the glitches in your internet marketing strategies and also smoothen them out. Don’t forget to use coupon codes to avail of special discounts and freebies when you are purchasing anything online.
6. Keep updating your email list contacts. Having a million contacts that trash your mail without a glance is as good as having zero contacts. Do not buy mailing lists from trashy mlm websites and fakes on social networking sites selling them by dozens!
7. Write a few good articles about your site/product, or commission people to write them and publish them on well known portals. Join forums dealing with your topic, become an active participant and point people in the direction of your products!
8. Press releases online or getting into the news even for a short while will work wonders for your internet marketing campaign. Once people know about your site product, generating more following should be relatively easier provided your product, service is up to scratch!
9. Freebies attract people and also generate more publicity. You might want to organize small contests, quizzes with prizes for the winners. This is an established internet marketing ploy.
10. Lastly, blog or tweet about yourself and your product, get interactive with your customers, audience…nothings works better than the personal touch!
Tags: Internet Marketing
09 Jul 09 Internet Marketing Tips
So, if you read my previous article you are already aware of this phenomenal phenomenon called internet marketing. In his article, you’ll learn a few easy tips and tricks to add that much needed zing to your internet marketing efforts.
For the uninitiated, internet marketing is the advertising, publicizing and doing similar stuff for your products, services, or yourself using the internet. Most of you would think you need a website for it. A modern day myth if there could be one! Having a website is definitely a plus but you need not worry if you don’t have one. You are as good without it too.
For starters, get your presence online. If you only have on youtube video or a couple of images or a bunch of books to market/sell, just register or any of the popular video, images or online book merchants.
A good way to let people know about what you are doing is to commission people to write articles about your initiative. You can ask them to upload these articles on popular articles websites like ezinearticles or associatedcontent. Identify a few good bloggers by page rank and readership, especially blogs related to your product/topic. You could pay them to blog about your product with a link to your video, ad, site, campaign etc in the post. However, keep in mind that search engines do not approve of this practice and it also happens to be a blackhat SEO technique. A better way to pull of the same stuff is to search for forums and websites dedicated to your topic. Signup and share your knowledge. This way you also affirm your authority on the topic, earn people’s trust while also garnering a lot of positive publicity for your online marketing campaign.
Viral marketing is the order of the day. Rope in your friends, family and everyone else you know to view your website, video, ad campaign (not if it’s a pay per click or campaign…you obviously do not want to waste money on so many non-productive clicks!) and ask them to spread the word to increase page views.
Social bookmarking is another phenomenon that follows closely in the footsteps of viral marketing. Signup on facebook, orkut, myspace, twitter, and link to your website, webpage, ad campaign or wherever else you want the public to go! Also, signup on delicious, diggg and similar sites with the keywords of your choice to let people know of your existence. These also count as back links to you webpage giving you a solid page rank boost.
Now what are you waiting for, go ahead and make more money!
Tags: Internet Marketing
05 Jul 09 Internet Marketing Advantages
After a short break, I’m back…. and straight into a small series on Internet Marketing.
Everyone is already hopped on the new bandwagon called internet. While some are beginners and only use chatting and mailing services, the experts are already raking in dollars in thousands via internet marketing. And it is so lucrative, that even novices are aware of the phenomenon even if they haven’t jumped into the pool. Wonder why has internet marketing caught on like wild fire? Here is why…
Scalability
You put up a post on your blog or tweet about something and even a monk in the Tibetan monasteries would know in second what you are upto! How cool is that? If you want to gather people for a cause, market your business/self, want to reach out to that dance academy as a choreographer, grab Hollywood’s attention as an actor or graphics designer or whatever, internet marketing, done the right way makes sure you reach those nooks and crannies you never had access to before.
Usability
Internet, unlike other tech bangs, isn’t a hard technology to understand. People from the age of 5 to 500 can use it with equal ease. A huge advantage to broaden the user base, this also happens to be the reason why the www has sites, ads, marketing campaigns, services and products aimed at just about every age group earth.
Instant Connectivity
Its official…Internet is faster than rumors! Haha! It definitely is and also may be faster than the speed of sound! The instant you upload an ad, a video promoting your product or marketing anything online, it’s available to 6.1 billion people the next second. No bureaucracy, no bottlenecks, no access/permission rights to obtain…you are the one man show here. From conceptualizing to executing and the launch of a campaign, you are the boss and the world, your field!
And the best one yet…Targeting
The biggest advantage Internet Marketing has over the rest of the marketing media is reaching out to the target audience. How does this work? Well, internet marketing is mostly search engine based. When users search for a particular product, thing, person or news, websites, ads, videos, images, etc turn up accordingly. So if you are selling bottles, every person looking for a bottle would be delivered your ad on bottles, provided its top of the charts! A little search engine marketing and search engine optimization and good content is all that is required to be at the top.
So…how far are you from making internet marketing your new resolution for your business?
Tags: Internet Marketing
17 Dec 08 Online Money Making ideas – Part #3 (Internet Marketing)
Part 3, here we go…
Internet Marketing
There are numerous ways to make money through Internet Marketing. What you’re going to need is a product to sell, whether it be a physical product or a digital product of information.
Let’s say you create toilet seats, in all shapes and colors. Some are happy some are wood and a few are just plain creepy looking. Now you want to make money off your seats. You will need to market them.
You’ll need a website, a sales page, pictures of your toilet seat inventory and your prices. Setting up a domain, an account with paypal and then advertising your seats in various places is all well and good, but what if no one comes to visit your site? You have no traffic. You need traffic.
Market yourself. Put your name out there as THE person to see for garden gnomes. Put in keywords, the words that search engines look for people are searching for things online, all through your website. Visit other sites that are toilet seat related. Trade links with them, foster a relationship in toilet seat forums and brand your name. Make sure that when you post, your signature has a link to your website in it. Advertise through Google or other web pages. Bring in the customers.
