15 Jan 09 Squiddo – what is it?
In recent years, Squidoo has become one of the most fashionable social networking services that internet marketers use to create websites and achieve high search engine rankings. Squidoo, which in some ways is similar to Blogger, allows individuals to quickly set up a website on any niche that they are interested in. Squiddo provides all of the tools needed to create an eye-catching website, you don’t have to worry about having the required web building experience or technical skills to create a cool website.
Squidoo allows web masters to use pictures and images and also embed videos. While the basic layout of the pages is the same, people that use Squidoo can customize the look+feel to their liking and to advertise their own products. You can also add banners and product images.
Squidoo offers a large number of different ways for internet marketers to make money. These include revenue sharing (between Squiddo and yourself) with Adsense or other sponsored ad companies. They also allow you to make money by using affiliate programs such as Amazon or eBay.
One of the biggest benefits of Squidoo is that their lenses, search engines love them. If you keep them fresh and continuously updated by adding incoming links to them, you should see good traffic results.
Maintenance of Squidoo pages is also very easy to update, the Squiddo administration panel is very easy to drive and there is a good online help system.
To assist you getting going, Squidoo has an internal user community where members can visit other member’s lenses, participate in the forum, make comments and communicate with each members. Some members who are experts and understand the inner workings of Squidoo can generate traffic just from the system itself. However, most people depend on non-members to visit and purchase from their lenses. Use traditional traffic generation techniques (there are plenty documented on this site), a lens can be marketed like any other website.
The major issue with Squidoo is that you don’t own your lenses, you are using their tool, environment and hosting, if the company folds (possible but highly unlikely) you would have no recourse your site is gone.
There are lots of benefits to marketing with Squidoo, but I’ll cover this as a future discussion topic, Squidoo lenses are definitely worth adding to one’s internet marketing arsenal.
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