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11 Jan 09 Eight easy ways at no cost to Market Your Business

Are you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that won’t cost you a cent.

1. Publish articles about your area of expertise. “How-to” articles are always welcome. Ensure you include your web URL, email address and other contact information.

2. Write articles and letters to the editor of publications your target market reads.

3. Get involved in an community or organization project.

4. Build complementary alliances with non-competing businesses and partner with them to cross-promote each others businesses.

5. Write a unique report. A “super how to” list for your area of expertise. Distribute the article freely. Ensure that your web URL, email address and other contact information is included.

6. Speak at groups and organizations events. Make sure that the audience is your target market otherwise you are wasting your time.

7. Carefully target relationships with various media sources, online and offline.

8. Write press releases that are newsworthy and distribute to your special contacts.

The more active you can be, the more interested you will generate for your business.

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